The Leytonstone Pound

It was interesting to see that Brixton is launching its own currency - The Brixton Pound as an attempt to keep money in the local community. The idea is that you exchange sterling for The Brixton Pound which can then only be spent in local shops as opposed to chains where money goes straight into the pockets of shareholders. A great way of supporting your local businesses in these straightened times. This is a scheme that has also successfully worked in Totnes in Devon.
So what chance of a Leytonstone Pound I wonder?
Read about The Brixton Pound here